Regional Sales Managers at Frutta Juice and Services – 3 Openings

Edo, Enugu, Lagos
Posted 1 year ago

Regional Sales Managers Job Summary

Job Title: Regional Sales Manager

Locations: Lagos, Edo & Enugu
Job Type: Full-time

Job Scope

  • A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

Job Description

  • Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
  • Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
  • Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
  • Effectively execute and implement “Route-to-Market” strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
  • Achieve retail coverage expectations by channel by location.
  • Execute all Channel promotional activities to win disproportionately in the region.
  • Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
  • Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
  • Execute all national initiatives and guidelines in a timely and excellent manner.
  • Effectively manage customers to drive customer satisfaction.
  • Build and motivate a high performing team.
  • Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
  • Provide monthly demand forecast by SKU by brand by customer.
  • Track and share competitor market activities in a timely manner.


  • Bachelor’s Degree in Marketing, Business Administration or a relevant field.
  • Master’s Degree will be an added advantage.

Experiences (What experience brings success to this role):

  • A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.
  • A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
  • Successful track record in managing high-performance sales and Marketing teams within a regionand result oriented.
  • Has people management experience.
  • Demonstrated ability to coach and developteams.

Knowledge (What does the person need to know):

  • In-depth knowledge of Regionand Nigeriamarkets for Juice and Beverages Product.
  • Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
  • Demand forecastin and business development.
  • Good knowledge of channel structure and opportunities.

Technical / Behavioural Competence:

  • Product and Industry knowledge
  • Competitor insights
  • Strategic Thinker
  • Analytical Skills
  • Resilient
  • Business Transformation and Change Advocate
  • Leadership Skills
  • Commercial Acumen
  • Customer Management
  • Negotiation Skills
  • Selling skills
  • Channel Strategy
  • Exceptional Presentation & Communication Skills
  • Excellent interpersonal skills
  • An understanding of evolving business needs.
  • Revenue Growth
  • Coach, lead, motivates and inspires subordinates to achieve results.
  • Lead by example.

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Application Closing Date

 Deadline: August 4, 2023

Job Features

Job CategorySales / Business Development

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